Implementing Zoho CRM in an evolving business context like a small or medium enterprise requires a clear understanding of the business requirements and the expertise to analyze future growth. This ebook contains details about how CRM implementation can be planned and carried out successfully, checklists, best practices, and more to help you address the challenges and requirements that are often faced during implementation.

A Net Promoter Score is a leading indicator for understanding where a brand stands when it comes to customer experience and customer loyalty. Many companies measure NPS but only a few use it to the fullest potential, rather than just using it as a vanity metric. This guide will give you a clear idea of what NPS is, its benefits, the implementation process, the pros and cons of using it for your business, and it how can be used to drive growth.

Customer segmentation is the key to targeted marketing. It is based on a variety of factors, but using recency, frequency, and monetary values to gather a customer’s lifetime value can be a powerful segmentation tool. The RFM method of customer segmentation is the key to getting the best results from your personalized marketing campaigns. This ebook with help you implement the RFM model in your business to identify your customers groups and, most importantly, your best customers.