Streamlined, Sustainable, Smart: How Plastic Bubbles is Transforming Packaging Sales and Operations with Zoho One
Streamlined, Sustainable, Smart: How Plastic Bubbles is Transforming Packaging Sales and Operations with Zoho One
Streamlined, Sustainable, Smart: How Plastic Bubbles is Transforming Packaging Sales and Operations with Zoho One
Streamlined, Sustainable, Smart: How Plastic Bubbles is Transforming Packaging Sales and Operations with Zoho One
In partnership with Infolytics, Plastic Bubbles implemented the Zoho One suite to replace fragmented, manual workflows with a unified, cloud-based platform, streamlining lead management, credit-application processing, and customer support tasks via Zoho CRM, Zoho Sign, Zoho Social, Zoho Analytics, Zoho Campaigns, Zoho Cliq, and Zoho Forms.
The phased roll-out focused on streamlining sales processes, enhancing marketing efforts, and strengthening client support. It featured tailored system configurations, mobile-friendly dashboards, and interactive training sessions. This resulted in improved operational efficiency, quicker response times to client queries, and real-time visibility across sales and support teams, while also establishing an even better scalable platform to support future expansion.
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Executive Summary
Executive Summary
Plastic Bubbles is a South African, family-owned packaging manufacturer specialising in injection and blow-moulded plastic solutions. Since its founding in 1975 by brothers Stratos and Menelaos Moutafis, the company has grown into a world-class, turnkey supplier, offering everything from in-house design and prototyping through to tool-room mould-making, production and logistics.
In early 2024, Plastic Bubbles engaged Infolytics to implement Zoho One, a robust bundle of Zoho business applications. The project encompassed Zoho CRM, Zoho Cliq, Zoho Social, Zoho Campaigns, Zoho Analytics, Zoho Sign, and Zoho Forms, delivered via a phased roll-out with hands-on training and ongoing support. Since embarking on this digital transformation journey, Plastic Bubbles has noted an improvement in the roll-out of their marketing campaigns, internal collaboration efforts, and overall business efficiency.
Strategic Strengths and Business Foundation
Strategic Strengths and Business Foundation
Before embarking on their digital transformation, Plastic Bubbles had already established a strong strategic and operational foundation that positioned the company for scalable growth:
Clear Vision and Purpose-Driven Culture:
- Guided by a bold aspiration to become “the smartest injection moulding company in South Africa,” Plastic Bubbles operates with a clear purpose, “everything we make or do, we enhance value.” This clarity anchors both strategic decisions and day-to-day execution.
Sustainability and Circular Economy Focus:
- Plastic Bubbles actively promotes recycling and reuse of plastic materials, aligning its operations with a circular economy model. Its commitment to non-single-use packaging and environmental stewardship sets it apart in the manufacturing space.
In-House Tooling Capabilities:
- By designing and manufacturing their own injection moulds, Plastic Bubbles maintains tighter quality control, faster turnaround times, and long-term cost efficiency, key factors that give them a competitive edge.
Empowered Team and Company Values:
- A strong internal culture built on open communication, proactive mindset, innovation, discipline, and teamwork has cultivated a resilient and engaged workforce. These values guide hiring, decision-making, and everyday operations.
Commitment to Digital Evolution:
- Even before selecting Zoho, the leadership team understood the strategic importance of CRM and digital platforms. Plastic Bubbles readiness to embrace technology laid the groundwork for a smooth and impactful implementation with Infolytics.
Key Challenges
Key Challenges
1. Fragmented, Manual Workflows:
- Prior to Zoho, sales, finance, and support teams relied on spreadsheets, Word documents, and email chains to track leads, credit applications, and customer interactions, causing delays, data discrepancies, and lost opportunities .
1. Fragmented, Manual Workflows:
- Prior to Zoho, sales, finance, and support teams relied on spreadsheets, Word documents, and email chains to track leads, credit applications, and customer interactions, causing delays, data discrepancies, and lost opportunities .
2. Time-Consuming Marketing Processes:
- Marketing processes at Plastic Bubbles were heavily manual, requiring teams to build campaigns from scratch and schedule social media posts individually across platforms. This not only consumed valuable time and resources but also led to inconsistent brand messaging, reduced agility in campaign execution, and limited access to real-time performance metrics or ROI insights.
At A Glance
Key Applications
- Zoho CRM
- Zoho Cliq
- Zoho Social
- Zoho Campaigns
- Zoho Analytics
- Zoho Sign
- Zoho Forms
Integrations
- Zoho CRM with Zoho Sign, Zoho Social, and Zoho Forms.
- Zoho Analytics with social media channels.
- Zoho CRM and Office 365
- WooCommerce with Zoho Flow
Tech Skills Applied
- Zoho Deluge Scripting
- WordPress Integration (HTML/CSS/JavaScript)
- Email Integration
- REST API and Webhooks
- Mobile App Customization
Non-Tech Skills Applied
- Project Management
- Business Process Analysis
- Customer Journey Mapping
- Training and Facilitation
- Change Management
2. Time-Consuming Marketing Processes:
- Marketing processes at Plastic Bubbles were heavily manual, requiring teams to build campaigns from scratch and schedule social media posts individually across platforms. This not only consumed valuable time and resources but also led to inconsistent brand messaging, reduced agility in campaign execution, and limited access to real-time performance metrics or ROI insights.
The Solution
The Solution
Zoho Application Suite Deployment:
- Zoho CRM for unified lead management and credit-application tracking.
- Zoho Social and Zoho Campaigns for standardised campaign creation, scheduling, and automated performance reporting.
- Zoho Forms to digitize credit-application submissions and trigger automated workflows.
- Zoho Signfor the electronic and automated signing of both internal and external contracts.
- Zoho Analytics for real-time, data-driven insights into sales, marketing, and operational performance.
- Zoho Cliq to enable faster internal collaboration and streamline communication across teams.
Key Customisations
- Multi-Pipeline and Blueprints: Modelled Plastic Bubbles’ distinct opportunity streams as separate pipelines, with end-to-end Blueprints to enforce every hand-off and approval steps.
- Automated Credit-Application Workflows: Designed automated workflows to capture credit applications, and initiate reference checks without manual intervention.
- Automated Signing Processes: Developed automated signing processes for customer agreements, helping to ensure legally binding audit trails and eliminate manual paperwork.
- Marketing Efficiency: Reusable templates and automated audience segmentation to halve campaign setup time. Real-time analytics embedded in dashboards deliver instant visibility into engagement metrics, enabling agile optimization and data-driven decision-making.
- Unified Dashboards: Brought together key sales metrics into a single view, making it easy to identify bottlenecks at Plastic Bubbles at a glance. Interactive drill-downs let leaders zoom from high-level KPIs into the underlying details, ensuring data-driven decisions.
- Hands-on Training Sessions: Infolytics delivered hands-on training sessions to ensure users could confidently navigate and leverage each Zoho application. Comprehensive supporting materials, tailored documentation and best-practice guides, reinforced key workflows and promoted consistent, efficient adoption across the organisation.
Positive Results
- Operational efficiency improved significantly at Plastic Bubbles within six months, driven by streamlined credit-application workflows and faster deal closures set out by Infolytics.
- Overall Marketing productivity also increased, with campaign launch cycles reduced by half thanks to template-driven processes in Zoho Campaigns.
- Improved responsiveness was realized as Plastic Bubbles sales and support teams leverage the Zoho CRM mobile app for live customer data and on-the-go updates, elevating the customer experience.
- The foundation is poised for further growth as with Plastic Bubbles plans to extend its productivity gains in the next six months and explore additional Zoho applications, namely Zoho Desk and Finance Suite.
